Katie Robbert
Most AI strategies fail because they forget the people. Yours needs better leadership, not more technology.
CEO of Trust Insights. Speaker. Framework builder. I help organizations implement AI and data strategies that actually stick — by starting with the humans first.
What I Do
Three ways I show up
Lead
As CEO of Trust Insights, I run the business side of a data analytics company — proving that you don’t need a CS degree to lead in tech. Strategy, operations, and keeping the humans in the loop.
Speak
Keynotes and workshops on AI readiness, change management, and the 5P Framework. I make complex topics feel manageable and give teams actual next steps, not just inspiration.
Write & Create
Regular contributor on the Trust Insights blog, co-host of Punch Out with Katie and Kerry, and creator of frameworks like the 5P, RAFT model, and TRIPS scoring system.
Where You’ve Seen Me
Speaking, podcasts & media
PODCAST Punch Out with Katie and Kerry (co-host)
PODCAST In-Ear Insights (Trust Insights)
FRAMEWORK The 5P Framework (Trust Insights)
NEWSLETTER Trust Insights Newsletter (free)
What People Say
In their words, not mine
“Katie isn’t just a ‘people whisperer.’ She’s a systems whisperer, a team builder, an AI realist, and your secret weapon when things feel messy and chaotic. I’ve seen her do all of this with sharp thinking, calm clarity, and zero BS.”
Brooke B. Sellas — Founder, B Squared Media
“Once she starts talking it becomes really clear how perceptive she is and how she can help you make sense of something and make it so clear, so quickly.”
Andy Crestodina — Co-founder, Orbit Media Studios
“Katie gave an absolute masterclass on getting your data ready so AI can actually help you do better analysis. Her frameworks are the roadmap you need.”
Meredith Dennis, CDMP, PCM — Fractional CMO & Founder
“Katie Robbert never disappoints. Clear thinking supported by alliteratively memorable frameworks.”
Latest Thinking
Letters from the Corner Office
Curated from my column at Trust Insights, where these pieces originally appeared.
February 2026
Why Everyone Hates the CEO
The uncomfortable truth about leadership visibility and why the role demands more than most people realize.
February 2026
Frameworks as Sanity Checks
Why the right framework isn’t about rigidity — it’s about giving your team a common language when things get chaotic.
March 2026
Growth
What growth actually looks like when you stop chasing metrics and start building something sustainable.
Let’s connect
Find me where the conversations are happening.